Brand Manager - Marketing Department at Guinness Nigeria Plc

Overview

Responsibilities

• Develop and implement comprehensive brand strategies and annual marketing plans that align with business objectives in the job board and study abroad sectors.
• Lead consumer insights, conduct market research, and perform competitive analysis to identify growth opportunities.
• Create and execute integrated marketing campaigns across various channels, including above-the-line, below-the-line, digital, experiential, and trade marketing initiatives.
• Manage brand innovation, oversee new product development, and drive packaging initiatives to enhance brand appeal.
• Oversee agency relationships to ensure the delivery of high-quality creative work that resonates with the target audience.
• Drive brand performance through regular tracking of key performance indicators (KPIs), return on investment (ROI) analysis, and ongoing optimization efforts.
• Collaborate closely with Sales, Trade Marketing, Supply Chain, and Finance teams to ensure cohesive brand messaging and strategy.
• Champion responsible marketing practices and promote sustainability and inclusivity within the brand's agenda.
• Manage brand budgets effectively to deliver strong returns on investment while building strong relationships with key stakeholders and representing the brand both internally and externally.

Boost Your Application

Stand out for Marketing & Sales roles like this with relevant certifications and skills.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s degree is an advantage)
• Minimum of 5–7 years’ experience in brand management in the FMCG, beverage, or alcohol sectors
• Proven success in developing and executing effective brand strategies that yielded measurable results
• Strong understanding of the Nigerian consumer market and retail environment
• Experience in digital marketing, trade marketing, and managing integrated marketing campaigns
• Excellent analytical skills, strategic thinking abilities, and project management expertise
• Strong communication, presentation, and stakeholder engagement skills
• Ability to thrive in a fast-paced, matrixed work environment
• Preferred Skills
• Previous experience with premium brands or alcohol products
• Familiarity with Diageo or comparable multinational FMCG companies
• Experience in managing P&L and brand equity metrics
• What We Offer
• Competitive salary range: ₦7,500,000 – ₦13,000,000 per annum (based on experience) + performance bonus
• Comprehensive medical insurance and wellness programs
• Pension contributions and other statutory benefits
• Company car or car allowance
• Opportunities for international exposure and career advancement within the global Diageo network
• Professional development, training, and leadership programs
• Inclusive and diverse workplace culture with a strong focus on employee wellbeing
• Exciting projects with iconic Nigerian and global brands
• Guinness Nigeria Plc is an equal opportunity employer committed to diversity, inclusion, and responsible drinking.