Sales Manager Vacancy at CoolFM / Wazobia FM

The Marketing Manager is responsible for achieving revenue growth by driving sales performance, maintaining competitiveness, and promoting innovation. This role focuses on maximizing the potential of the sales and marketing teams, developing strategic plans, and presenting performance insights to senior management.

Key Responsibilities Achieve growth and meet sales targets through effective management and motivation of the sales team. Develop and implement a strategic marketing and business plan to expand the company’s customer base and strengthen market presence. Oversee recruitment, goal setting, training, and performance evaluation of the sales and marketing teams. Build and maintain long-term, value-driven relationships with customers by understanding and meeting their needs. Present detailed sales, revenue, and expense reports along with accurate forecasts to management. Identify new market trends, customer needs, and competitive developments to inform business strategy. Generate new business opportunities through networking, referrals, social media, and cold calling. Schedule and conduct meetings with potential clients to understand their objectives and tailor solutions accordingly. Explore and maximize barter and partnership opportunities to minimize company costs. Key Performance Indicators (KPIs) Achievement of overall revenue and sales targets as defined by management. Effective management of agency accounts within agreed contractual terms. Acquisition of at least one new registered agency per quarter. Onboarding of a minimum of 15 new direct clients per quarter. Drive at least 20% of client commercials across regular advertising slots. Submission of timely weekly reports and presentations. Secure at least 30% of sourced commercials on assigned stations. Maintain zero tolerance for conflicts or unethical practices within the team. Ensure 100% compliance with all regulatory and commercial requirements. Achieve a minimum of five sponsorship activations per quarter. Consistently meet monthly sales targets as communicated by the Head of Marketing.