Baccalauréat en administration des affaires (Français) (Optional Co-op)
Laurentian University
4-Year Bachelor's DegreeFlexible intake
OntarioNext intake available
Tuition
CA$28,621 / First year
Application fee
₦200,000
PiccKRVerified
Product Growth & Marketing Specialist (Remote)
Remote — Work from anywhere
Full-time2 months ago
Expires Sep 20, 2028
Overview
We’re hiring a Product Growth & Marketing Specialist to drive user acquisition, lead generation, and brand visibility for PicckR. This role blends strategic thinking with hands-on execution across organic and paid channels, content transformation, and brand development. You will work cross-functionally with Product, Marketing, Design, and Operations to scale platform growth.
Responsibilities
- Audience Growth (Organic + Paid): Drive growth across digital platforms through SEO, paid media, and community strategies.
- Social Media Acquisition: Increase follower base across key platforms and support content strategy for lead funnel conversion.
- Campaign Execution: Plan and launch paid advertising campaigns across Google, Meta, and other platforms to drive app installs and sign-ups.
- Lead Generation: Implement strategies to attract and convert high-intent users (businesses and individuals).
- App Acquisition: Optimize acquisition funnel across performance and product marketing efforts.
- SEO & Website Optimization: Conduct a full SEO audit and improve discoverability through content and structure updates.
- Brand Strategy & Messaging: Deliver an updated brand positioning statement, tone of voice guide, and clear articulation of PicckR’s unique value proposition.
- Brand Visibility: Manage online and offline visibility campaigns to improve top-of-mind awareness.
- Visual Identity Rollout: Support execution of updated brand visuals across digital assets and product touchpoints.
- Content Transformation: Lead the evolution of content formats across marketing channels to align with updated messaging and audience behavior.
- Analytics & Reporting: Track growth KPIs (activation, retention, conversions), prepare reports, and use insights to optimize campaigns.
🎓 Career-boosting study programs picked for this role
View all programsOnly the strongest matches are shown below. Compare tuition, duration, and fees at a glance.
Bachelor of Arts - Computer Science - Information Technology (Optional Co-op)
Bishop's University
4-Year Bachelor's Degree
Sherbrooke48 months
Tuition
CA$28,651 / First year
Application fee
₦111,000
Requirements
- What We Expect
- Demonstrated experience in growth marketing, digital campaigns, and brand development.
- Ability to manage multiple acquisition channels with clear ROI tracking.
- Strong understanding of the user journey and performance metrics.
- Strategic thinker who can execute at pace with minimal oversight.
- Comfortable working across teams to align product messaging and campaign timing.