We are seeking a highly organized, discreet, and content-aware Personal Assistant to support the Founder’s daily operations, content execution, and personal WhatsApp/social media brand presence.
This role ensures the Founder remains visible, consistent, professional, and sales-ready across Instagram, WhatsApp, and daily communications, while protecting focus on high-value business activities.
The ideal candidate is detail-oriented, trustworthy, proactive, and able to mirror the Founder’s voice and brand accurately.
Requirements
Strong written and verbal communication skills
High level of discretion, integrity, and trustworthiness
Content awareness across WhatsApp, Instagram, and social media trends
Highly organized, proactive, and detail-oriented
Comfortable managing WhatsApp Status and personal brand content
Ability to accurately mirror another person’s voice, tone, and values
Strong initiative and ability to work independently with minimal supervision
Calm, emotionally intelligent, and respectful of boundaries
Basic video editing skills (CapCut, InShot, or similar)
Prior experience in personal assistance or social media support roles
Exposure to real estate, sales, or personal branding content.
Growth opportunities into:
Executive Assistant
Personal Brand Manager
Operations & Content Lead.
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Responsibilities
Executive & Administrative Support
Manage the Founder’s daily schedule, meetings, reminders, and priorities
Coordinate calls, inspections, follow-ups, and internal communications
Draft and send professional messages on behalf of the Founder when delegated
Track tasks, deadlines, and action items to ensure timely execution
Filter non-urgent communications to reduce distractions
Content Capture & Brand Support:
Capture behind-the-scenes content during:
Property inspections
Office days
Meetings and events
Record short videos, photos, and voice notes for content ideas
Organize content assets for easy access and reuse
Content Writing & Organization:
Write and structure:
Instagram captions
WhatsApp broadcast messages
IG Notes and short updates
Convert the Founder’s voice notes, conversations, and ideas into clear, polished, and on-brand content
Personal Social Media & WhatsApp Content Management
Manage daily posting on the Founder’s:
WhatsApp Status
Instagram
Telegram (where applicable)
Publish pre-approved content including:
Educational real estate tips
Investment opportunities
Market insights and testimonials
Lifestyle and work-balance content
Faith-aligned or motivational content (as approved)
Maintain consistency while avoiding over-posting or controversial content
Ensure all posts align with approved brand guidelines, tone, and values
Engagement, Lead Flagging & Escalation:
Monitor reactions, replies, and inquiries on WhatsApp Status
Respond to basic inquiries using approved scripts
Immediately flag hot leads or serious inquiries
Escalate sales-related conversations to the sales team promptly
Confidentiality & Brand Protection:
Maintain strict confidentiality at all times
Never post sensitive, personal, or unapproved information
Treat the Founder’s personal social platforms as company assets, not personal channels
Protect the Founder’s brand image in all communications
KPIs
Daily content posting consistency
Reduction in the Founder’s administrative workload
Timely escalation of leads and inquiries
Quality, professionalism, and brand alignment of content
Execution accuracy and reliability.
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