Chief Commercial Officer

Overview

Responsibilities

• Key Responsibilities
• Develop and implement a comprehensive commercial strategy to drive revenue growth and profitability
• Lead and manage sales, marketing, and distribution teams across multiple regions
• Build and nurture strategic partnerships with distributors, retailers, key accounts, and external stakeholders.
• Negotiate and manage high-value contracts, alliances, and joint ventures to expand business reach.
• Drive collaboration with e-commerce platforms, modern trade, and traditional trade channels to maximize growth.
• Oversee national and regional sales operations, ensuring strong execution of sales and distribution strategies.
• Optimize pricing, promotions, and channel strategies to drive volume and profitability.
• Lead key account management and ensure strong relationships with top customers.
• Strengthen and expand distribution networks, including dealers, retailers, and key accounts
• Identify new market opportunities and drive penetration across B2B and B2C segments
• Oversee pricing strategies, product positioning, and brand visibility in competitive markets
• Monitor market trends, customer preferences, and competitor activities to inform decision-making
• Collaborate with production and supply chain teams to ensure alignment between demand and supply
• Drive performance metrics, sales forecasting, and reporting across all commercial functions
• Lead, mentor, and develop a high-performing commercial team across sales, trade marketing, and business development.
• Set and track KPIs for growth, sales, and partnerships.
• Provide regular performance reports and insights to the executive team.
• Ensure compliance with company policies, industry regulations, and ethical standards.

Requirements

• Requirements
• Bachelor’s degree in Business Administration, Marketing, Economics, or related field (MBA or advanced degree preferred).
• 15–20 years experience, with a minimum of 10 years in executive commercial leadership roles within manufacturing or PLC environments.
• Demonstrated ownership of large-scale commercial operations, including multi-billion naira revenue portfolios and full P&L accountability.
• Strong experience driving market penetration and brand dominance in highly competitive, price-sensitive markets.
• Strong understanding of value chain, distribution networks, and retail landscapes (traditional trade, modern trade, e-commerce).
• Proven track record of leading business transformation or turnaround initiatives, including entering new markets or restructuring commercial functions.
• Deep expertise in pricing strategy, margin optimization, and revenue growth management.
• Strong commercial acumen with the ability to link market insights to executable growth strategies.
• Exceptional negotiation, communication, and stakeholder management skills.