Territory Sales Manager at 7Up Bottling Company

Overview

Responsibilities

• Develop and execute comprehensive territory sales strategies to achieve sales volume, revenue growth, and increased market share targets.
• Manage and cultivate strong relationships with distributors, wholesalers, and key retail partners.
• Lead, coach, and inspire a dynamic team of Sales Representatives and Merchandisers.
• Ensure outstanding execution of merchandising standards, product visibility, and point-of-sale marketing materials.
• Monitor competitor activities and market trends to recommend strategic responses effectively.
• Drive new customer acquisition and expand distribution channels in assigned territories.
• Prepare precise sales reports, forecasts, and performance analysis to track progress.
• Ensure compliance with company policies, credit control, and effective route-to-market strategies.
• Collaborate with marketing, supply chain, and finance teams to ensure seamless operational processes.
• Identify opportunities for business growth and implement targeted promotional activities.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Sales, or a related field
• Minimum of 4–6 years of proven experience in sales management within the FMCG, beverage, or consumer goods industries
• Strong history of consistently achieving and exceeding sales targets
• Exceptional leadership, negotiation, and relationship management skills
• Valid driver’s license with a readiness to travel extensively within the assigned territory
• Proficient in Microsoft Office Suite and sales management software
• Strong analytical abilities and proficient problem-solving skills
• Thorough understanding of the Nigerian retail and distribution landscape
• Preferred Skills
• Prior experience in the beverage or soft drink industry
• Experience managing extensive territories and distributor networks
• Knowledge of route-to-market strategies and modern trade implementation
• Ability to thrive under pressure and meet tight deadlines
• What We Offer
• Attractive salary range: ₦4,500,000 – ₦8,000,000 per annum (based on experience and location) + performance bonuses and sales commissions
• Company vehicle or car allowance
• Comprehensive health insurance for you and your family
• Pension contributions and other statutory benefits
• Performance incentives and recognition programs
• Opportunities for professional development and career growth within the organization
• Dynamic and supportive work environment with a collaborative team culture
• Opportunity to work with world-class iconic brands
• Seven-Up Bottling Company Limited is an equal opportunity employer committed to fostering diversity and inclusion.