Take charge as a Regional Sales Manager with Sonia Foods Industries in Plateau State, leading sales efforts for a top West African tomato products manufacturer. Sonia Foods Industries, headquartered along Lagos-Ibadan Expressway, is renowned for its quality tomato mixes and seasoning powders. This role is crucial in steering regional sales operations and fostering growth within Jos and surrounding areas. This position involves crafting and executing sales strategies tailored to regional market dynamics, managing a sales team to surpass targets, and maintaining robust client relationships. You will deliver regular sales analyses and reports, ensuring brand visibility and compliance with company standards across your territory. Your leadership will directly impact revenue growth and market share expansion. Ideal candidates bring 7 to 10 years in FMCG sales, including at least 3 years managing regional teams. You should possess strong leadership, negotiation, and analytical skills, with a background in business or marketing. This full-time role requires readiness to travel extensively within the region and proficiency in CRM and sales software. Jos, as a commercial hub in Plateau State, holds strategic importance for FMCG distribution in Northern Nigeria. Sonia Foods Industries' presence here supports the growing demand for quality food products in this thriving market segment. The role offers a chance to influence key sales outcomes in a competitive industry. While specific salary details are not disclosed, this role provides a competitive package and excellent prospects for career advancement within the FMCG sector. Success here can open doors to senior sales leadership positions across Nigeria’s consumer goods market. To stand out, emphasize your track record in driving regional sales growth with quantifiable results and highlight your leadership of high-performing teams. Demonstrate familiarity with local market trends and your ability to leverage CRM tools effectively. We invite qualified professionals to apply for the Regional Sales Manager role. Ensure your application reaches us by the 15th of May, 2026, to be considered for this exciting opportunity.
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Sonia Foods Industries is a leading processor of tomato-based products in West Africa, producing a range of seasonings and spices under the Sonia brand. Its factory operates on Ikorodu Shagamu Express Road in Shagamu, Ogun State, Nigeria.
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