Job Description
Digital Marketing Strategy: Craft and execute integrated digital marketing plans aligning with business objectives across channels (SEO, PPC, social media, email).
Web Development Integration: Leverage web development skills to influence site architecture, UX/UI for marketing optimization, collaborate on landing pages, and microsites for campaigns.
Content & SEO: Develop SEO-driven content strategies, optimize on-page elements, drive organic growth.
Paid Media: Manage PPC (Google Ads, social ads), optimize spend for ROI, test ad creatives.
Analytics & Insights: Utilize tools (Google Analytics, Tag Manager) for performance tracking, interpret data for actionable marketing insights.
Social Media: Develop engaging social strategies amplifying brand voice across platforms.
Email Marketing: Design, execute campaigns with segmentation, personalization for impact.
Conversion Optimization: Drive CRO efforts by collaborating with web teams for improved site conversions.
Technical Skills Application: Apply HTML, CSS, and JavaScript knowledge for marketing tech tasks, tag implementations, and landing page tweaks.
Collaboration: Work with design, content, and development teams for cohesive digital experiences.
Trend Awareness: Stay updated on digital trends, algorithm shifts (Google, social platforms).
Requirements
Education: Bachelor’s degree in Marketing, Digital Media, Computer Science, or related field.
Experience: 2-5 years of digital marketing experience, with demonstrable web development background.
Proficiency in HTML, CSS, and JavaScript (hands-on web development experience).
Expertise in digital marketing tools (Google Analytics, Ads, Tag Manager).
SEO/SEM knowledge.
Technical Acumen: Comfort with coding for marketing tech applications.
Analytical Mindset: Data-driven approach for optimization.
Creativity: Innovative in digital content, campaign crafting.
Communication: Strong skills for cross-team collaboration.
Experience with marketing automation platforms (e.g., HubSpot, Marketo).
Knowledge of CRO best practices, A/B testing.
Familiarity with responsive design principles.
Understanding of UX/UI for digital optimization.
Certifications (Google Analytics, Ads) are advantageous.
What We Offer
Competitive compensation reflecting a blend of marketing/tech skills.
Opportunities for growth in a dynamic digital landscape.
Collaborative environment valuing innovation.