Assistant Brand Manager - Beverage Industry at International Breweries Plc

Overview

Responsibilities

• Key Roles and Responsibilities
• Directly oversee all brand-led events to enhance brand visibility and engagement.
• Collaborate on the creation of comprehensive brand strategies for year-round marketing campaigns.
• Spearhead the development of creative assets throughout the year for digital platforms, focusing on various campaigns and continuous content delivery.
• Analyze performance data to derive actionable insights and identify growth opportunities for the brand.
• Lead and manage relationships with influencers and celebrities year-round to maximize earned media coverage.
• Ensure optimal utilization of radio assets, developing compelling content for radio sponsorships.
• Establish and maintain social networking systems between regions and across relevant departments to facilitate collaboration and ongoing feedback.
• Oversee the zero-based budgeting (ZBB) process and lead below-the-line (BTL) in-bar promotional activations for brand campaigns, such as in-bar experiences or tactical activations, in conjunction with the trade marketing team.
• Develop creative solutions for in-bar marketing as required by the trade marketing team, ensuring adherence to ZBB guidelines within budget constraints.

Requirements

• Minimum Requirements
• Bachelor's Degree in a relevant field.
• A minimum of 2 years of experience in brand management or marketing.
• Proficiency in Microsoft Office Suite, including Excel, Word, and PowerPoint.
• Key Competencies:
• Excellent communication skills.
• Self-motivated, takes initiative, and effectively manages time and priorities.
• Strong influencing and collaboration abilities.
• Capable of handling complex situations under pressure.
• Passionate self-starter.
• Action-oriented with a focus on results.
• Proficient in stakeholder and relationship management.
• Consumer-oriented mindset.
• Additional Information:
• Band: VIII