Area Sales Manager at Sonia Foods Industries

Drive your career forward as an Area Sales Manager with Sonia Foods Industries, a prominent tomato products manufacturer based in Ogun State. This role is open in multiple Nigerian cities including Benin, Ilorin, Akure, and Osogbo. Sonia Foods Industries is renowned for its Tomato Mix, Peppe & Onion Tomato Seasoning Mix, Curry Powder, and Thyme Leaves products, widely recognized across West Africa. In this role, you will lead sales efforts within your assigned territory, designing and implementing strategic sales plans to boost volume and market share. You will manage distributor relationships, oversee trade promotions, and ensure products are consistently available and compliant with pricing policies. Your daily activities will include coaching sales teams, conducting field visits, analyzing sales data, and reporting on performance metrics. Ideal candidates will have a bachelor's degree or HND in business-related fields, with an MBA or professional certification considered a plus. You'll bring at least eight years of FMCG sales experience, including three years managing sales areas. Strong leadership, negotiation, and analytical skills are essential, along with proficiency in Microsoft Excel and sales reporting software. This full-time role requires extensive travel within the designated territory. These cities — Benin, Ilorin, Akure, and Osogbo — each represent vital markets in Nigeria's FMCG sector. Sonia Foods Industries' presence here supports the dynamic growth of consumer goods distribution and brand visibility in these regions, making this position crucial to sustaining competitive advantage. While salary details are undisclosed, the position offers substantial opportunities for advancement within the FMCG sales domain. Successful Area Sales Managers often progress to senior regional roles or cross-functional leadership positions in Nigeria's fast-moving consumer goods industry. To stand out, emphasize your track record of meeting sales targets and managing distributor networks in your CV. Highlight specific achievements in volume growth, team leadership, and market expansion. Quantify your impact with metrics and include references who can attest to your sales management expertise. If you are ready to lead sales growth for Sonia Foods Industries as an Area Sales Manager, apply before the 15th of May, 2026. This is your chance to join a top-tier FMCG company and shape your sales career across Nigeria's key markets.